Home Sellers
Phase one
DEFINING SUCCESS
Outlining Your Objectives
What is Your Motivation to Sell?
What is Your Timeline to Move?
Where are You Moving?
What is Most Important for You?
UNDERSTANDING THE MARKET
Market Dynamics: Macro v. Micro
Market Forces: Supply and Demand
The Numbers: Trends and Metrics
Analysis of Active, Pending, and Sold Transactions
Personal Timing and Seasonal Considerations
YOUR HOME: STRATEGIC PLANNING
Outline Features and Benefits
Determine Key Differentiators Based on Active Inventory
Establish Target Market and Buyer Profile
Create Profile-Based Buyer Attraction Strategy
Phase Two
LISTING DETAILS
Finalize Documentation and Contractual Agreements
Complete Any Property Improvements
Engage Staging Consultant
Engage Photography and Media Professional
Organize Trusted Advisor Meeting
Define Launch Timeline
MARKETING PREPARATIONS
Property Launch Collateral
Traditional Advertising
Digital Marketing Plan
Social Media Strategy
Broker Network Exposure
Open House Strategy
Direct Mail and Community Approach
Cross Marketing
International Buyer Strategy
Events and Public Relations
Phase Three
INTRODUCING THE PROPERTY
Launching the Marketing Plan
Creating the Perception of Value
Attracting and Qualifying Potential Buyers
Showing the Property
Monitor Interest
Weekly Reports, Updates, and Communication Strategy
Respond to Changes in the Market Place
NEGOTIATING STRATEGIES
Procure Written Offers
Qualify and Analyze the Merits of Each Offer
Strategically Respond to Offers
Negotiate to Optimize Price and Terms
Multiple Offer Process and Back Up Offer Strategies
Phase Four
ESCROW PROCESS
Execute the Contracts
Complete Disclosures
Meet Deadlines and Contingency Periods
Fulfill Duties and Responsibilities
CLOSING
Transitioning From the Property
Final Documentation
Closing and Celebration
WORKING TOGETHER AGAIN
Staying in Touch and Keeping You Informed
Second Homes and Investment Properties
Providing Resources
Feedback, Testimonials, and Referrals